SEO – Optimize Images

Images are used on web sites very effectively. Pictures tell a story and add color to an otherwise dull page of text. But images can actually cause your page or even your entire site to be ranked lower by the search engines if images are not added to a web page in an optimized manner.

Large images can actually slow page load speed and in today’s fast-paced world, webmasters risk losing readers if their pages are taking too long to load up on a reader’s screen. Use small thumbprint images or lower resolution images to decrease the amount of data that must be transferred from the server to a user. If a high-quality image is important, provide a link to the better quality image. The reader will expect a slower load time and be prepared to wait slightly longer.

Search engine optimization for images is much more than just image size. The title of the image should be something related to the keywords of your text. A description should be added that will add to the reader’s understanding and also help with ranking. This information may also be preloaded to help the reader understand what he or she is about to see before they click on the link to your image.

One of the most important aspects of adding titles and descriptive text to images is that this information is also indexed by the search engines and contributes to the overall ranking of your web page. Images are also separately indexed and displayed whenever a reader searches for images using keywords. Don’t forget to use keywords that fit your site’s keyword strategy for ranking.

SEO for images is an important part of ranking well in SERPs or Search Engine Results Pages and driving traffic to your website. Always incorporate images in your overall SEO strategy to maximize your opportunity to rank well.