SEO and Web Page Response Time

Search engine optimization techniques are complex and have many different variables that need to be addressed. Great compelling content is one of the most valued attributes. So are subjects that readers are actually searching for. Following all of the guidelines that are published by many writers also help in relation to being indexed by the search engines. If you are not on the first or second page of the search results, it is unlikely anyone will ever see your page. Assuming you have all of these factors right, there is one more that many people forget about. Web page response time!

Once a reader has selected your URL by clicking on it, they expect your page to load quickly. In today’s environment, everything is related to reaction time. Readers are just not prepared to wait more than a few seconds for a page to load. Response time is another very important SEO factor to consider and pay attention to.

Managing Page Load Time

There are many technical criteria to consider. Using a shared server vs. a dedicated server can affect load time significantly. A shared server is being shared with other sites that are hosted on the same server. If one of these sites is experiencing heavy traffic, your response time may suffer. Dedicated servers cost more to host your site on, however you eliminate one of the variables that might cause a loss in traffic to your site.

Optimizing content around keywords is one of the stalwart guidelines for SEO. Using images that enhance the look and feel of your page are also important. Adding a variety of plugins that provide various functionality can be helpful to readers as well as your company. However, all of these functions consume processing power. Large high-quality images take longer to process and send at the server end as well as on your display device. Look for ways to minimize plugins and downsize images to improve the overall response time of your site.